Why Two Lab Grown Diamond Necklaces at the Same Price Can Look Completely Different
Put two diamond pendant necklaces side by side, both priced identically, and it's genuinely common for one to look noticeably...
Diamonds Basics
Layering Pendants Without Them Tangling Every Morning
Layered necklaces look effortless in photos and take considerably more effort in real life than anyone admits. Anyone who's tried...
Lab Grown Diamond and Moissanite Are Not the Same Thing
It's common to hear moissanite described as a budget version of a lab grown diamond, as if the two sit...
What Diamond Fluorescence Actually Means and When it Matters
Ask most people to walk you through their diamond's certificate, and they'll happily talk you through carat, colour, clarity and...
What It Actually Means When a Diamond is Called Type IIa
A customer once asked us to specifically source a Type IIa diamond, the way someone might ask for a rare...
IGI vs GIA : Does the Certificate Change What You Are Buying
Someone asked us this at the counter while comparing two nearly identical rings, one graded by IGI, the other by...
Full Eternity Versus Half Eternity What Actually Changes on Your Hand
We had a bride come back a week after picking up her full eternity band, not unhappy exactly, just surprised....
Why Baguette Diamonds Behave Differently Than Round Ones in Diamond Rings
A bride once picked baguette diamonds for her eternity band expecting them to sparkle the same way her round solitaire...
Diamond Colour Grades Explained : What D to K Actually Looks Like
A customer once insisted on a D colour stone, purely because D is the first letter of the grading scale,...
What “Clarity” Really Means When You Look at Diamonds Under Light
Someone once brought in a certificate that said VVS1 clarity and asked why the diamond still looked slightly cloudy to...
